I design visuals that move,
from brand campaigns to
everyday digital surfaces.
I'm Jiajia (Gia) Shen, a graphic designer with 6+ years of experience creating visual content for social media, marketing campaigns, and digital platforms.
I work across B2B and B2C projects, translating business goals into clear, engaging, and on-brand visuals. My experience spans e-commerce, tech, and independent brand work, including projects for Alipay, Dealmoon, and emerging brands.
Recently graduated with an M.A. in Interaction Design from the University of North Texas (May 2026), exploring the space where graphic design meets product thinking.
Education
Experience
- Designed high-volume visual assets for social media, in-app promotions, campaign landing pages, email/web placements, and seasonal marketing campaigns across mobile and digital platforms.
- Created reusable social templates, campaign layouts, and asset libraries to improve production efficiency and maintain brand consistency across channels.
- Collaborated with marketing and product teams to translate campaign goals into clear, engaging, and on-brand visual concepts for major promotional events including Black Friday, Amazon, and Apple campaigns.
- Designed e-commerce visual assets, promotional graphics, product page visuals, and marketing-related UI assets for digital campaigns and internal platforms.
- Created clean, organized design files and visual specifications for developers, marketers, and stakeholders.
- Supported brand and campaign communication by balancing visual appeal, clarity, and functional requirements across digital touchpoints.
- Produced visual designs, wireframes, prototypes, and icon assets aligned with platform branding standards.
- Collaborated with distributed product and development teams to deliver consistent visual solutions.
- Participated in research reviews and translated findings into actionable design improvements.
- Supported visual design for Uface and other digital products, including information architecture, user flows, interaction specs, and high-fidelity interface design.
- Produced customer-facing collateral (manuals, packaging) ensuring alignment with branding standards.
- Designed UI screens, device interface visuals, icons, storyboards, and customer-facing materials for B2B products.
I care about clarity,
consistency, and visuals
that make people pause.
Selected
Works.
Alipay Healthcare Payment Guide
A visual guidance system that simplifies medical insurance payment flows in hospitals and pharmacies through illustration, page tutorials, and a consistent visual language.
Visual Design · 2019
Uni-Ubi Visual Material
A visual communication system for Uni-Ubi's product range, covering brand system, product landing page, and package design.
Brand System · 2017
Mahjong Plan.
A WeChat Mini Program (App) for mahjong room reservations, bringing store discovery, room selection, payment and rewards into one streamlined mobile flow.
UI / UX · 2024-2025
Marketing Design.
A collection of marketing design works across digital campaigns, e-commerce visuals, retail materials, and printed brochures, adapting each brand's tone to its audience and sales context.
Marketing · 2024