This collection brings together selected marketing design works across online campaigns, e-commerce platforms, retail touchpoints, and printed promotional materials, from high-volume Dealmoon assets to brand-focused e-commerce visuals, store materials, catering manuals, and tourism brochures.
Designed daily brand campaign graphics as well as major seasonal events such as Black Friday, Amazon Prime Day, New Year, and Apple Events, produced at high volume while keeping each campaign on-brand and on-schedule.
Developed visual directions for e-commerce and retail environments, adapting each brand's tone to its audience, product category, and sales context.
A self-initiated visual exploration for AFU's Tmall store, experimenting with a fresher and more contemporary e-commerce style.
Created vibrant and youthful online store visuals for Kamiliant, a Samsonite brand targeting teenage consumers.
Designed store-facing visual assets for OULIN, product labels, hero images, usage icons, and window display backgrounds, while maintaining the brand's premium black, white, and grey visual identity.
Print and editorial design work that balances information hierarchy with a clean, premium visual tone.
Designed a catering manual for Häagen-Dazs to present service information and product offerings in a clean, premium editorial format.
Designed a tourism brochure for a provincial government to promote regional culture, heritage, and local attractions.
Over the years, I have created marketing materials for nearly every brand and company I worked with, with the actual production volume far exceeding the selected works shown here. Each brand has its own positioning, visual language, and communication needs, so my approach is never based on a fixed template, I adapt the design direction according to the brand identity, target audience, and marketing goals.
Marketing design also requires speed and flexibility. Campaigns, promotions, and market trends change quickly, so designers need to respond efficiently while maintaining visual consistency and brand quality. Strong marketing design is not only about creating appealing visuals, but about understanding the business context and delivering the right assets at the right time.